Fujitsu launch Dynamic Cube and increase market share target

Fujitsu Technology solutions expands blade server range and sets new target for server market share

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By  Nathan Statz in London Published  May 11, 2009

Fujitsu Technology Solutions has launched the Primergy BX900 blade server system and is aiming to achieve 10% total server market share by 2012.

Fujitsu has unveiled the Primergy BX900 blade server system in London today at the Altitude 360 conference centre. The BX900 is being marketed as the ‘Dynamic Cube’ which promotes the power and cooling, virtualisation, redundancy and scalability features of the server enclosure.

Inside the BX900 is housing for up to 18 server blades, 8 connection blades, 6 power supply units and two management boards in a 10U chassis. The blades themselves run on Intel Xeon 5500 processors. Up to four of the BX900 enclosures can be stacked together in a common management and input/output administrative domain.

The launch follows on from Fujitsu’s announcement in March that it was aiming to dramatically increase the company’s global market share from the existing 4% to an ambitious 7% by 2010. During a media question and answer session at the BX900 launch, Jans-Peter Seick, senior vice president of the x86 technology solutions portfolio at Fujitsu Technology Solutions, confirmed that Fujitsu is further increasing this target to 10% global market share by 2012.

“The target we have set ourselves to reach the 10% is 2012, so it’s a four year strategy, we are looking forward and going forward,” said Seick.

Primergy BX900s will be shipping globally at the end of May, including to the Middle East, with the units already being previewed to system integrators and value-added resellers in the region.

“Middle East is very certainly one of our important growth areas, one of the examples that demonstrate this is we have recently increased our geographical scope. Fujitsu Technology Solutions is now responsible for serving the Indian market as well, we have acquired the Fujitsu India limited organisation two weeks ago and they are integrated into our Middle East sales organisation,” said Seick.

“I still strongly believe that a Japanese-German vendor does have a much better position to provide technology for [the Middle East] than American vendors do. We did have this belief in the past, now with an even stronger corporation we will continue this way,” added Seick.

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