Almasa cements acquisition of rival distributor

Almasa IT Distribution has put out a statement confirming the takeover of Dubai-based retail distributor Delta Business Products

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By  Andrew Seymour Published  May 10, 2009

Almasa IT Distribution has put out a statement confirming the takeover of Dubai-based retail distributor Delta Business Products.

The company says the acquisition is part of its “aggressive” growth plan for the region and will reinforce its coverage of the organised retail channel.

Delta is one of the largest retail-focused distributors in the region, carrying a range of PC accessories and peripherals from vendors such as Creative, Microsoft, Imation and Lexmark.

"Our mission is to provide value added services, maintaining our leadership across all IT sectors through our one-stop-shop offering for retailers,” commented Mehdi Amjad, chairman and CEO at Almasa. “This approach will provide maximum ROI for our stakeholders."

According to Almasa, the acquisition of Delta will extend its operations to six cities across five Middle East countries and give it access to more than 370 major power retailers, including Carrefour and Plug-ins.

Delta boss Govinda Siddartha, who will now become divisional director at Almasa, called the deal a “win-win strategy” for both companies.

“The synergy that this merger will bring will benefit our customers and vendors in terms of multi-country logistics, manpower and financial strengths,” he stated. “Cost rationalisation with combined back office will be an added advantage."

Almasa did not disclose the value of the acquisition.

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