Logicom becomes HP distributor for the Middle East

IT distributor Logicom has bolstered its product portfolio by signing an agreement with Hewlett-Packard covering seven markets in the region.

  • E-Mail
By  Andrew Seymour Published  May 5, 2009

IT distributor Logicom has bolstered its product portfolio by signing an agreement with Hewlett-Packard covering seven markets in the region.

The Cyprus-listed outfit has confirmed that it is authorised to carry all major product lines from HP’s PC, printing and storage units across a number of territories.

It will distribute PSG and ESS equipment in Bahrain, Iraq, Jordan, Oman, Yemen and the UAE, with the ESS contract extended to Saudi Arabia. It also has the rights to sell IPG kit in Jordan.

Logicom believes the tie-up will strengthen its channel breadth and increase its appeal among resellers that want a ‘one-stop-shop’ when sourcing multinational IT brands. The distributor already boasts Middle East contracts with Cisco, Intel and Microsoft.

“Logicom has traditionally excelled with HP in Europe. We will combine our track record in Europe with our success in the Middle East to surpass our targets here,” said Nicholas Argyrides, general manager at Logicom Gulf.

“We definitely have the know-how and channel in place, and we are strategically investing to deliver strong results. Our tie-up with HP will significantly catalyse our growth within retail markets, while cross-selling and up-selling markets are bound to grow with the addition of new product lines,” continued Argyrides.

Argyrides believes HP sits well with its existing brand basket, giving the reseller channel a comprehensive proposition.

“While the relationship brings additional responsibilities in terms of resources and financial investments to the region, it certainly shows that challenging times can provide ample opportunities for new business relationships,” he added.

Michael Papaeracleous, executive director of distribution at Logicom Group, claims that as new brands are brought on board, Logicom’s top priority is to “safely and profitably guide the company to strengthen all stakeholder relationships.”

“With HP, our aim for the first year is to establish a solid market presence and build on our existing channel capabilities,” commented Papaeracleous.

Logicom serves more than 2,000 resellers across the region and made sales of US$250m last year, according to the Channel Middle East 2009 Power List. The distributor has offices in Jordan, Lebanon, Kuwait, Saudi Arabia and the UAE.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code