Logicom becomes HP distributor for the Middle East

IT distributor Logicom has bolstered its product portfolio by signing an agreement with Hewlett-Packard covering seven markets in the region

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By  Andrew Seymour Published  May 4, 2009

IT distributor Logicom has bolstered its product portfolio by signing an agreement with Hewlett-Packard covering seven markets in the region.

The Cyprus-listed outfit has confirmed that it is authorised to carry all major product lines from HP’s PC, printing and storage units in Bahrain, Iraq, Jordan, Oman, Saudi Arabia, Yemen and the UAE.

Logicom believes the tie-up will strengthen its channel breadth and increase its appeal among resellers that want a ‘one-stop-shop’ when sourcing multinational IT brands. The distributor already boasts Middle East contracts with Cisco, Intel and Microsoft.

“Logicom has traditionally excelled with HP in Europe. We will combine our track record in Europe with our success in the Middle East to surpass our targets here,” said Nicholas Argyrides, general manager at Logicom Dubai.

“We definitely have the know-how and channel in place, and we are strategically investing to deliver strong results. Our tie-up with HP will significantly catalyse our growth within retail markets, while cross-selling and up-selling markets are bound to grow with the addition of new product lines,” continued Argyrides.

The signing of HP is not the only new vendor in Logicom’s portfolio. The company has also struck agreements with power supply vendor APC for Bahrain, Oman, Qatar, Kuwait and Yemen, and software firm Polaris Retail for the GCC and Pakistan in recent weeks.

Argyrides believes the trio sit well with its existing brand basket, giving the reseller channel a comprehensive proposition.

“They will allow us to address certain segments we were missing before, and we expect to see our market reach significantly enhanced,” he explained. “While APC and Polaris will strengthen our presence in the enterprise segment, HP will play a key role in consolidating our position within the retail markets.”

Logicom serves more than 2,000 resellers across the region and made sales of US$250m last year, according to the Channel Middle East 2009 Power List. The distributor has offices in Jordan, Lebanon, Kuwait, Saudi Arabia and the UAE.

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