Emax puts Orion in charge

Retailer Emax deploys ORION ERP to manage operations in stores around the Gulf

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By  Imthishan Giado Published  April 30, 2009

UAE electronics retailer Emax has selected integrator and service provider 3i Infotech to install a new enterprise resource planning system (ERP). The ORION Enterprise system will manage the firm’s operations in its 12 retail stores in the UAE, Saudi Arabia, Bahrain, Qatar and Oman.

The ERP system is expected to administer all aspects of the firm’s extensive operations, including providing a point-of-sales interface for its retail operations. ORION will also be in charge of the firm’s vendor relationships.

Pankaj Chawla, chief operating officer of 3i Infotech, MEARC, said: “Our ERP vertical has witnessed a CAGR of 40% in the past five years. Large and medium sized companies, including organised retailers, have chosen ORION to consolidate their existing operations and to expand into newer markets. Emax adds another feather in our cap and we look forward to adding several more in the year ahead.”

Neelesh Bhatnagar, CEO of Emax added: “From the current 12 stores, plans are afoot to expand our reach to a total of 33 outlets, covering over 1.5 million sq. ft and touching a turnover of AED 2.2 billion by 2010. Emax also has plans of entering into India, Egypt and the Far East. All these plans will require a massive back-end support and integration of various functions in to one singular reporting format.”

“We were looking for an ERP solution that was scalable, dynamic and flexible in nature – one that was capable of addressing our specific business requirements. After a rigorous selection process we found 3i Infotech as the most capable partner with the ability to serve us within the GCC and globally,” he concluded.

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