Etisalat steps up efforts to cash in on netbook frenzy

Partners with LG and HP to offer free mobile broadband trials with special netbook bundles

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By  Vineetha Menon Published  April 15, 2009

Etisalat is partnering with a number of computer manufacturers in the region in an effort to cash in on the high demand for netbooks and promote its mobile broadband data packages through special bundle offers.

Just last month the telco partnered with Acer, where customers could get an Aspire One netbook together with a free one month mobile broadband data package subscription for AED 1,849. Further discounts on the data package for the next 24 months meant that customers enjoyed total savings of AED 2,300 over two years.

Now, both LG and Hewlet-Packard Middle East have come out with similar promotions.

The LG 3G+Netbook, which has a 10” LCD display and weighs just 1.2 kilograms, is available for AED 2,199 together with a thirty day data package. The company is also giving away an external Slim Drive and a netbook pouch as part of the offer.

In contrast, HP Middle East is bundling its Compaq Mini 700 with Etisalat’s data package for just AED 1,799. The Mini comes with Bluetooth, a built-in webcam and microphone and a 10.2” BrightView display.

Demand is poised to increase in the region as more people are lured by the convenience, ease of use and cost-effectiveness of netbooks. Global market intelligence firm IDC recently revealed that nearly 10 million netbooks were shipped worldwide in 2008 and predicts that that figure will double this year.

3720 days ago
abu amir

first i went to etisalat sharjah branch to buy the netbook acer and no one knew about the offer. i just ran from one counter to another. Finally i found a brochure lying on one table and showed the etisalat staff... he hesitated still!!!. Finally he just asked which color you want..i said blue..he said sorry we don't have blue color..he then left condition ..i lost 2 hours just for these illiterate people. Next i went and bought the book from emax and now for free simcard and connection i went to etisalat. Once again i had to tell the counter guy everything him the brochure that i got form his on table and finally he understood...then i got a token number and when i visit the counter for simcard ..i had to literally tell him all the story again.. I thought for a moment ...what are these people doing..They even dont know what they are selling... In the end 5 staff got together and gave me a simcard and connection (3G) . finally all of them thanked me for all the information and training they got.. THIS IS ETISALAT... Strange they are leading telecom company...

3745 days ago

Etisalat Staff are totally unaware of these offers. I have personally visited their 2 different branches and they do not know anything about the product or the offers.

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