EMC to increase focus on ME says CEO

EMC will focus its investment on key growth regions, including the Middle East says CEO

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By  Mark Sutton Published  April 15, 2009

EMC chairman and CEO Joe Tucci today promised that the company will align its investment priorities to take advantage of the opportunities presented in Middle East.

Speaking at a press event in Dubai, Tucci said that the Middle East region has been the best performing region for EMC over the past several years, with growth of around 30-40% each year.

“Our business in the Middle East has been the fastest growing region any place in EMC, and we operate in 85 countries. We have had the fastest growth here for the past several years and we expect that to continue,” said Tucci.

“We are making a significant financial commitment on the back of that success, we are working with a number of partners to make sure we service our customers to the highest degree of excellence, and we are working with our partners to build out centres of excellence, so that customers can use this vast investment we make in technology to get business benefits,” he added.

EMC recently announced a Centre of Excellence with Emirates Computers, and the company said that it also plans to open four or five more centres around the greater Middle East region to allow customers to test proof of concept and share best practice.

Tucci said that while prospects for growth remain good, and volumes of stored data continue to expand at a rapid rate, the storage industry is feeling the effects of recession like any other.

“Nothing is recession proof. Storage may be a little bit better than the average, but it won’t be immune. IDC said that information growth last year was in the high 50s [percent], in other words the average customer had 50% more information stored in 2008 than they did in 2007. IDC predicts that the number will come down to the mid-to-low 40s, so you see the storage industry getting hit like many others,” he said.

“Where there are more significant opportunities, in markets that are less affected [by recession], we have to make sure we put more investment in, not just spread investment dollars evenly,” Tucci added.

Tucci was speaking following the global launch of EMC’s new Symmetrix V-Max Storage System, which has been designed to support virtual data centres and provide better performance and more energy efficiency than previous models.

The system is based on the new EMC Virtual Matrix Architecture, to allow massive scale up and scale out of storage capacity using industry standard components. The system also runs the latest generation of Intel Xeon Quad core processors for lower power consumption, and a new Fully Automated Storage Tiering (FAST) to manage data across multiple storage tiers including SSD.

Tucci commented: “The system was designed from the ground up for two of the hottest trends in technology, one is virtualization, the second one is cloud computing. This system is made to be geographically dispersed, to share data in the cloud, and it is made to have three times the performance of prior generations [Symmetrix DMX-4], the capacity is tens of thousands of drives - we can see the scale of this system is like nothing that has been out there before.”

EMC said that it has over thirty pilot customers for the V-Max system, including STC in Saudi Arabia.

Mohammed Amin, regional manager for EMC for Middle East, North West Africa and Turkey said: “Having EMC’s chairman and CEO in the region on the day of such an important and strategic announcement of our new virtual architecture and showcasing the value of virtual data centers for some of EMC’s leading customers in the Middle East emphasizes EMC’s commitment to bring value to the constantly expanding region.

“The business benefits that this new technology will provide is testament to the strategic nature of how EMC is making storage simpler, better performing, and more energy and cost-efficient,” he added.

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