Best in class

Vendors, distributors and resellers gathered to honour outstanding examples of excellence in the Middle East IT market at the second annual Channel Middle East Awards.

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By  Andrew Seymour Published  April 14, 2009

Vendors, distributors and resellers cast aside all thoughts of quarterly sales targets and profit ratios for the evening as the channel community gathered to honour outstanding examples of excellence in the Middle East IT market at the second annual Channel Middle East Awards.

More than 300 channel executives made it to The Westin hotel in Dubai to pay tribute to the individuals and companies that have led the way in terms of Middle East channel development during the past year. With more entrants than last year, and over 2,000 votes cast in the reader-voted categories, all 17 awards were fiercely contested by companies based throughout the region including Bahrain, Jordan, Saudi Arabia and the UAE.

It is no secret that conditions in the market are a lot more subdued than they were at the time of the last Channel Middle East Awards a year ago, but that certainly wasn't evident from the mood inside the Serdaal ballroom as the names of the finalists were announced.

As well as collecting awards for their endeavours in the Middle East channel during the past 12 months, the likes of Promate, Computerlinks and Westcon all made a claim for the unofficial title of noisiest table!

A complete overview of all the category winners is contained on the following pages, including the reasons for the judges' choices.

The Channel Middle East Awards are about honouring the commitment and innovation behind the success stories that have shaped the development of the overall regional channel during the past year.

Therefore, the winners of each category have all taken steps to facilitate channel growth or make a difference in their field. While all the winners deserved to be rewarded for their accomplishments in the channel during the past year, it must be said that the good work isn't only limited to those organisations.

Many of the companies and individuals present at the awards continue to demonstrate tangible examples of effective channel development, which is vital for the long-term health of the Middle East channel.

There is no doubt that all tiers of the channel must remain focused on generating value, investing in new skills and ensuring customer satisfaction during these challenging times. Such characteristics have certainly been visible among the majority of this year's awards nominees and, indeed, the companies you will read about over the coming pages.

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