Building on the real dangers

Trend Micro add staff to boost growth and secure organizations.

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By  Sean Robson Published  March 30, 2009

Trend Micro add staff to boost growth and secure organizations.

Security vendor Trend Micro is banking on growth this year as the company increases its staff numbers by 50% across the Middle East.

"We number 24 at the moment and so compared to the middle of last year, by the time we get to the middle of this year, we will have grown our work force by 50%," said Chris Moore, general manager, Middle East, Africa and the Mediterranean.

Moore, who recently took over at Trend, is extremely positive about his company's opportunity to develop its market share but admits these are challenging times. "There is a massively growing threat situation and even though finances are tight we believe that there is an opportunity to grow," said Moore.

If IT managers are unaware of the security threats that face them then they need to be educated.

The company has identified a few key geographic areas where it currently has little or no market share. "There are countries in this region like Egypt, Lebanon and Jordan where we currently do not have much share at all and so we are going to put in place the distribution and reseller infrastructure to get the visibility of our capabilities raised in those markets," said Moore.

Trend Micro believes that while security may traditionally have been seen as a secondary concern that enterprise stance may be changing. "The threat to companies in preceding years was that they would have some disruption in their IT infrastructure that would take some time and money to fix. However data is now being stolen and used to generate fraud which had drastically changed the IT professional's outlook on things," explains Moore.

Moore went on to say that the rise of these malicious attacks has seen the complexity of the problems facing IT proliferate leading to an increased interest in managed security services.

"That is one of the areas Trend is focused on right now, reducing the complexity of managing it because if it is too big a problem then people can't face it anyway. Having been in the general IT industry for so long I can tell you it's a cyclical thing," noted Moore.

"Trend offers all of its capabilities, everything you can buy as a piece of software you can also use as a service in which Trend hosts it and looks after the complexity," assured Moore.

Messaging and the exponential boom in spam e-mails is another area that Moore and Trend believe can be leveraged for greater success. "In the UAE alone the number of spam messages sent is between 700 million to one billion a day. If you take all that messaging and host the security you actually strip a lot of that content before it even reaches the organisations exchange service and so you are basically increasing the efficiency of the bandwidth utilisation, reducing the cost, the overheads, the storage capabilities," said Moore.

The Middle East has traditionally struggled when it comes to technology skills and Moore foresees this trend continuing for a few more years.

"Typically you find this in those organisations who do not have dedicated resources to manage their security or even where IT is not a core management function," said Moore.

According to Moore, these organisations want something which has the product capability of large enterprise products but consumer product simplicity.

"We are also predicting a fair bit of growth in security related to virtualisation. We have a change in dynamics around threat management and threat response, the market is now changing to virtual appliances like VMware which mirrors the physical appliance on the datacentre," said Moore.

Vendors in the region do face unique challenges in the region when it comes to providing security products and Trend Micro is no exception. Staff turnover or churn is a real issue in the space with enterprises facing difficult situations in training employees who eventually move on.

"It's a constant process to keep people, aware, trained and raise the expertise level. If IT managers are unaware of the security threats that face them then they need to be educated and made aware by people like ourselves," commented Moore.

Moore believes that the company's long term vision is an indicator of future success in the region. "Trend is in this for the long haul. We have added staff while our competitors are laying people off. The feeling from the top is that this is a market where we can continue to invest for the long term," concluded Moore.

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