Samsung refuses to quantify netbook ‘success’

Declines to provide any evidence to support recent claims it has made about the strong uptake of its mini-notebooks

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By  Julian Pletts Published  March 25, 2009

IT and consumer electronics vendor Samsung Gulf has declined to provide any evidence to support recent claims it has made about the strong uptake of its mini-notebooks in the UAE.

Samsung entered the UAE consumer notebook segment with the NC10 in December of last year and the vendor claims that since then it has been “experiencing huge success”.

In a recent statement issued to the market, Samsung Gulf’s general manager for the IT division, Madhav Narayan, commented: “In spite of Samsung’s fresh start in the UAE mini-notebook market, our line-up has gained the trust and admiration of consumers quickly. With the economy in its current state, a lot of people who are looking to buy PCs are increasingly turning to cheap, low-power mini-notebooks and as a result we are seeing strong pick-up in this product segment.”

However, Samsung declined requests from Channel Middle East to provide data to support its assertions, stating that to do so would be against its communications policy.

Statistics recently published by IDC rank Samsung fourth in the list of netbook suppliers based on EMEA shipments during the fourth quarter of 2008. Samsung sold 232,000 units in that period, giving it a market share of 6% behind Acer, Asus and HP. The figures do not break down the percentage of EMEA sales that come from the Middle East, however.

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