Syscom signs distribution deal with BEC in Kuwait

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By  Published  September 8, 2006

Syscom Emirates has named Al Abdul Aziz S. Al Babtain & Sons Company (BEC) as its distributor in Kuwait for its entire product portfolio.

The range of products that Al Babtain will carry includes bluetooth devices, fixed-line SMS phones and networking equipment.

Syscom Emirates is a subsidiary of M’sharie Venture Capital, which is a wholly owned subsidiary of Dubai Investments. Syscom products will be available through BEC showrooms and also from sub-distributors within Kuwait. An experienced corporate sales team will support these channels to market.

“Kuwait’s business and commercial sectors have been making rapid strides of progress over the years, which has in turn resulted in a surge in demand for advanced telecommunication equipment,” said Yawar Sajjad, general manager at Syscom Emirates.

“By partnering with a highly reputed and established conglomerate like the Al Babtain Group, Syscom is well positioned to fully capitalise on the market potential in Kuwait and we are confident that our partnership will help us strategically consolidate our position in the country,” he added.

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