Aswaaq to reap ERP benefits with Microsoft Dynamics

UAE supermarket chain uses software to automate business processes and boost efficiency

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By  Vineetha Menon Published  March 3, 2009

Aswaaq, the UAE’s largest chain of supermarkets, has implemented Microsoft Dymanics Navision ERP software to boost internal efficiency.

The platform is a scalable solution that helps small and mid-market retailers automate business processes to deliver better customer service, while simultaneously lowering inventory costs and increasing revenues.

“Aswaaq was looking for a comprehensive IT infrastructure that could manage all aspects of our automated processes” said Jassim Sajwani, director of IT and Administration, Aswaaq. “Microsoft Dynamics NAV offers a comprehensive, cost-effective and standardized solution that fulfils all our business needs. The ease of setup and tight integration with the Microsoft products we already use allowed us to get up and running quickly and smoothly.

Microsoft Dynamics was tailored to Aswaaq’s needs and supports further functionality using a pay-as-you-grow model.

“We are already seeing increased productivity, reduced costs and timely decision-making. By using Dynamics NAV, we have enhanced the shopping experience for our customers,” Sajwani added.

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