ProCurve freshens up Layer 2 ethernet line with new series

Switches will seek to help HP take extra market share

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By  Published  September 8, 2006

HP’s ProCurve networking business unit is looking to capture additional market share in the switching marketplace with the addition of three new series of switches to its Layer 2 stackable ethernet product line.

The new products will compete directly with switches made by rivals such as Cisco, 3Com, Netgear and Nortel, for a market that HP believes will be worth just shy of US$2bn in the next three years.

The new series — the ProCurve Switch 2810 Series, 1800 Series and the 2510-24 switches — are designed for companies of all sizes and are based on industry standards for superior interoperability in multi-vendor network environments, the firm claimed.

“These new Layer 2 stackable Ethernet switches combine excellent performance with ProCurve’s hallmark quality and reliability at an affordable price that adds up to industry- leading value,” claimed Omar Hussein, business development manager, UAE, ProCurve Networking by HP.

The switches include features such as fan-less or reduced noise operation, an intuitive web-based user interface and a smaller size for efficient deployment.

“ProCurve is successfully targeting the networking needs of the small, medium and large customer,” commented Synergy Research Group industry analyst Katie Trippet, in the statement released by HP announcing the new products.

“With this new set of switches and affordable, standards-based technology, ProCurve is well-positioned for ongoing growth in the LAN [local area network] switching marketplace,” she added.

Trippet added that Synergy predicted fixed Gigabit Layer 2 switch revenues would grow to $1.95 billion in 2009 as demand for stackable switches increased.

The 2810 series, which is available in 24- and 48- port configurations, is described as a Layer 2 Gigabit managed switch that offers high performance and secure 10/100/1000 connectivity.

According to ProCurve, the series is particularly effective for businesses requiring advanced traffic prioritisation, flexibility in user authentication or extensive traffic-monitoring capabilities in their networks.

The 1800 series, meanwhile, is defined as particularly suitable for businesses that do not have a large IT staff or advanced network management requirements, whilst the small 2510-24 switch is advised for price-sensitive small to medium networks.

All of the switches come with the ProCurve lifetime warranty, which includes next-day replacement, free telephone and email support, and free software updates.

The switches, which are priced from US$500 for the 1800-86 series, were launched on September 1, with the exception of the ProCurve Switch 2510-24, which will be launched on September 15.

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