Synchronica signs deal with NSN

Push email specialist eyes international markets after forming alliance with Nokia Siemens Networks

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By  Roger Field in Barcelona Published  February 18, 2009

Synchronica, a UK-based company specializing in push email solutions, has signed a global agreement with Nokia Siemens Networks.

The agreement will allow NSN to form contracts with operators to deploy and manage Synchronica’s mobile email solutions, which enable even basic handsets to send and receive emails. Synchronica meanwhile will supply NSN with licences, support and professional services for its products.

“Essentially we are becoming the default push mail solution vendor for NSN, which is the second largest network provider in the world. Obviously we are very excited about this,” Carsten Brinkschulte, CEO of Synchronica, told CommsMEA.

“We are a company with 60 people doing business internationally, which created a need for regional support on integration and sales. With the NSN agreement we have that global reach without having to hire hundreds of sales reps.”

Brinkschulte added that the relationship with NSN has already led to negotiations with six operators regarding potential deployments of its product.

The company also announced that its Mobile Gateway 4.0 software will now support RSS feeds, allowing users of websites such as Twitter and Flickr to receive feeds to their handsets.

“Consumers, even in emerging markets, are increasingly looking to connect to social networking sites from their phones. This is confirmed by recent research from Informa which reports that 55 to 60 million people globally already use their mobile phone for social networking,” Brinkschulte added.

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