Alpha Data connects NBAD trading floors

National Bank of Abu Dhabi (NBAD) has connected its dealing rooms using a core trading system from Orange Business Services

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By  Imthishan Giado Published  February 16, 2009

The National Bank of Abu Dhabi (NBAD) has connected its dealing rooms in Abu Dhabi and Dubai via a wide area network using a core trading system from Orange Business Services. The implementation was completed with the assistance of integrator Alpha Data.

The Etrali Trading Voice Platform had previously deployed in the individual trading rooms of NBAD’s Dubai and Abu Dhabi branches. The new link now allows calls to be visible and answered in both locations. Etrali enables up to 30 calls to be answered at one time through a touch-screen interface that allows agents to track the status of their calls.

Mahmood Al Aradi, senior general manager of NBAD’s financial markets division, explained: “NBAD’s state-of-the art dealing rooms, handled by professional and dedicated cadres, provide innovative financial services, solutions and products such as money markets and capital guaranteed investment notes, primary and secondary fixed income, futures, options, commodities, foreign exchange and structured solutions. With this high technological installation and connection of our new trading systems, we are meeting our targets of serving our customers even better.”

“NBAD has been a valued customer of ours for over a decade now; as their technology partner, we were involved in this project from the planning stage. They selected Orange Business Services’ Etrali Trading Voice Platform because of its reliability and market leadership in the financial community. We are very proud to have been selected to install this system for NBAD alongside the fact that connecting their trading rooms is the very first in the whole region,” added Muamar Magam, sector manager for finance of Alpha Data.

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