Cellucom picked to press Sony Ericsson

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By  Published  September 8, 2006

Sony Ericsson has appointed Cellucom as a key distributor of its complete mobile handset portfolio in Oman, Qatar and Kuwait. The partnership focuses on these countries as emerging markets with major consumer potential, according to the two parties.

“Cellucom’s strong distribution network combined with the fact that we offer our retail partners increased value added services was a key element in Sony Ericsson’s decision to partner with us,” said Arun Nagar, managing director of Cellucom.

“Cellucom will continue to deliver high quality sales support to its growing number of retailers and satisfy their demands for new services. We will support Sony Ericsson through our well-established distribution network and expert sales staff. I am confident that our combined efforts will help Sony Ericsson gain strong market presence in the region,” he went on to add.

The new deal comes on the back of a series of recent announcements by Cellucom as the company seeks to expand its presence across the GCC and increase its brand profileas a key mobility solutions provider through both Cellucom branded retail outlets and its distribution set up.

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