Mindware powers up its Saudi business

Plans to up its services offering and strengthen its partner network in the Kingdom

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By  Julian Pletts Published  February 5, 2009

UAE-based distribution powerhouse Mindware is looking to flex its muscles in Saudi Arabia with the announcement of plans to up its service offerings and strengthen its partner network in the Kingdom.

As part of its renewed focus on Saudi, the distributor has also appointed former Almasa Saudi boss Radwan Basheer as general manager of Mindware in KSA. The firm claims that these moves are in line with unabated predictions that the Saudi Arabian IT market will touch nearly US$3.9 billion by 2011, which is consistent with a compound annual growth rate of 12 per cent.

Mindware recently established an office in Riyadh which will serve as its base of operations for the country. The Saudi office comprises a 40-strong team, which it says have been carefully picked and trained to handle the unique demands of its customers in the Kingdom.

"The strong momentum of IT activities in Saudi Arabia underlines the significance of this market, which has retained its leading position amidst the global economic meltdown," said Basheer.

"As an organisation with a mission to deliver top-of-the-line IT products and solutions to companies operating within the most dynamic industries, we are currently rolling out a streamlined plan to maximise our business in Saudi Arabia, which will involve large-scale efforts to enhance our partners network,” asserted Basheer.

Apart from Saudi Arabia, the distributor carries out work with channels in regional markets including the UAE, Kuwait, Oman, Qatar, Bahrain and Egypt.

“We recognise the extensive role our partners play in our continued success in the Kingdom, and this drives us to implement major initiatives to help them improve their skills and product expertise, which will drive the growth of their own operations," explained Basheer.

The distributor lays claim to offering a great deal of added value to its channel partners and customers such as pre-sales consultancy, marketing, service implementation and after-sales support. The distributor concluded by revealing that the projected growth of the Kingdom’s IT market is “pivotal” to achieving its forthcoming growth targets.

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