Du signs partnership deal with Vodafone

UAE operator to get exclusive access to Vodafone’s products and services

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By  George Bevir Published  January 28, 2009

Du has signed a deal with UK-based operator Vodafone that will give it exclusive access to Vodafone’s range of products, devices and services in the UAE.

Customers of the UAE’s second mobile operator will have voice and data roaming access across 67 countries and in turn, Vodafone will be able to use du’s 3G network. Du will also be able to draw on Vodafone’s experience in supply chain management, technology development, the acquisition of enterprise customers from multi-national companies as well as improved inter-working between networks.

Du CEO Osman Sultan said: “The partnership with Vodafone will enable Du and our customers to join the world’s largest international mobile network, whilst maintaining the advantages of being a local operator, thus supporting our prime mission of best serving the UAE population.”

Vodafone Partner Markets CEO Hatem Dowidar added: “Through this agreement with Du, Vodafone will be able to increase its brand recognition and extend its product range to a key market with a growing population. Mobile usage in the UAE is growing steadily and more of our customers require enhanced roaming services to and from the region.”

According to a statement from Vodafone, future developments of the du-Vodafone partnership will include offering customers mobile broadband connectivity products for PCs as well as secure, remote mobile access for small business users and converged email solutions.

The two companies said they will also work together to bring more quickly to market new and exclusive handset models.

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