Sanyo kicks off Xacti global launch in Dubai

Executive VP reveals details of landmark alliance with Panasonic to form Japan’s largest electronics manufacturer

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By  Vineetha Menon Published  January 21, 2009

Sanyo Electric has launched its Xacti range of ‘dual cameras’ in the Middle East - devices that combine the functionality of both a digital camera and camcorder.

The line-up, which features six different models, was unveiled at a media event in Dubai that kicked off a series of similar launches around the world.

All six models are capable of taking high quality photographs and shooting HD video simultaneously.

The water-proof WH1 and CA9 models are designed specially for underwater photography, the compact CG10 and TH1 emphasises style and convenience, while the FH1 and HD2000 models go beyond standard HD (1280 x 720 pixels) to offer full HD 1920 x 1080 pixels (60 frames per second) video capability. More product specifications and details can be found here.

The Xacti range will be available throughout the Middle East and North Africa by the end of March at prices that start from AED 999 for a basic compact model, going up to AED 2,999 for a feature-packed full HD model.

The company expects 1 million Xacti units to be sold worldwide in 2009 alone.

Sanyo Electric has been making headlines ever since Panasonic announced plans to acquire the company for up to $9 billion late last year. The deal would create Japan’s largest electronics manufacturer and ensure growth during the financial crisis.

Revealing details of the alliance at the event, Mitsuru Homma, Sanyo member of the Board and executive VP, said that Sanyo will continue operating under its brand identity and will get $1 billion in financial support for R&D and plant and equipment investments.

He was also quick to point out Sanyo’s contributions stating that “Panasonic also really needs to have Sanyo technology and people assets because they don’t have strong energy technology or strong environmental products”.

While Sanyo undergoes restructuring at its headquarters to better deal with the economic downturn, it looks to the MEA region as a key market and has no plans to lay off staff here.

Takashi Hirao, Sanyo’s chief regional officer for Middle East, India and Africa, revealed that the MEA region (including Turkey) is estimated to be worth around $14 billion annually.

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