Redefining wireless access

Wireless in-building solution provider MobileAccess has set up an office in the Middle East as part of its international expansion.

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By  Sathya Mithra Ashok Published  January 11, 2009

Wireless in-building solution provider MobileAccess has set up an office in the Middle East as part of its international expansion.

US-based wireless network solutions provider, MobileAccess, is one of the latest entrants to the Middle East market. The company, which set up its regional office in Dubai last month, believes the regional market offers immense potential for growth.

"With our macro coverage proposition, and our innovative technology, we offer increased subscriber penetration and cellular realisation for telecom providers and enterprises. Research indicates that between 2008 and 2011, there will be a 100% increase in demand for indoor wireless service provision. Another interesting fact is that while general consumers will grow by 7%, business oriented subscribers will increase by 30%. In the Middle East, this could be an even bigger number, and for all of these potential users we offer an effective, valuable solution," says Cathy Zatloukal, president and CEO of the firm.

MobileAccess specifically offers in-building wireless solutions for telecom operators, real estate firms and enterprises. In-building denotes the use of cables, antennas and amplifiers to distribute wireless signals better in a building.

According to MobileAccess, the firm's Universal Wireless Network is a flexible, multi-service in-building solution that is ideal for rapidly evolving wireless environments.

"With the number of companies setting up offices in the region on the increase, telecom operators across the region will require the right solutions to provide value-added services, and increase connectivity within buildings. Coupled with the increasing emphasis on green buildings, our solution has the potential to create huge return on investment for operators and businesses," says Zatloukal.

The company considers its regional office to be a part of its efforts to increase its international presence, having set up offices in Japan and Asia in recent months. The Middle East office is staffed by only two members currently, but Zatloukal assures that this is set to grow to five by the end of 2009.

"North America remains the centre of our business. We are working with major operators in Europe as well. While we sell to carriers and enterprises, our business split remains 70% from enterprises and the rest from operators. We expect this to be the same in our international offices as well," says Zatloukal.

When asked about how the recession might affect the company's business overall, Zatloukal says that they are "taking measures and focusing investments in areas of high return" to combat the financial crunch. The increasing international presence is meant to be a part of this initiative.

According to her, the company's immediate strategy in the region is to meet key influencers at multiple levels in carriers to highlight the value proposition of the company's solution.

The plan is also to meet decision makers in certain verticals, like real estate and healthcare, where the company's solution might find more ready adopters.

"We don't yet have partners in the region. We are still investigating the possibilities and understanding the market. We are going to be very methodical about our growth in this region," she concludes.

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