Nokia Music Store goes live in the UAE

Music lovers can enjoy unlimited PC streaming of the entire audio catalog for just AED 20 per month

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By  Vineetha Menon Published  November 30, 2008

Nokia has gone live with its Music Store in the United Arab Emirates – the first in the Middle East and twelfth globally.

Part of the Ovi by Nokia offering, the UAE Nokia Music Store boasts simplicity and a comprehensive catalog from four main international labels - Universal, Sony BMG, Warner and EMI – as well as Arab label Rotana and content aggregator Qanawat.

Once subscribers set up an account on http://music.nokia.ae, they can access the service through their computer or mobile device.

Individual tracks, irrespective of language or genre, will cost AED 3 and complete albums will be priced at AED 30. Additionally, subscribers can also enjoy unlimited PC streaming of the entire online catalog at a competitive price of just AED 20 per month.

“People’s relationship with music has changed. While we may visit a store to buy a CD, more often than not, we are downloading music and increasingly downloading that music directly to our mobile devices,” said Tom Erskine, head of sales, Music, Nokia.

Other online features include a 30 second preview of all tracks and dynamic recommendations based on musical preferences. Tracks can be added to a ‘wishlist’ for later purchase and the handy ‘download history’ feature allows users to return to purchased content if desired.

Fresh tracks and albums will be made available periodically and specially compiled playlists, specific to this region, will help music lovers discover more.

At the press conference to announce the launch of the UAE Nokia Music Store, Erskine revealed that emerging markets such as the UAE will play a part in the growth of digital music in the future.

The UAE was selected for its high internet penetration and the fact that more than half of the target audience is comfortable shopping online. “… according to our research, 80% of regular mobile and internet users in the UAE are using their mobile device to listen to music, with half of them doing so on a daily basis,” added Ayman Chalhoub, business manager, Music, Nokia MENA.

The Nokia Music PC software, that helps manage and synchronize music libraries, is also free to download through the website and allows easy transfer songs to compatible Nokia devices.

While there are no limits to the number of transfers permitted for purchased songs, the Windows Media DRM (Digital Rights Management) platform will only allow a maximum of 10 CDs to be burnt.

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