Blu-ray player prices to fall

With manufacturers slashing prices in the US, retailers expect prices to drop regionally as well

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By  Vineetha Menon Published  November 13, 2008

Blu-ray player manufacturers are slashing their prices in the hope of cashing in amid a looming economic storm.

In the United States, players are now available for anywhere between $150 and $200 in an attempt to make the device more appealing to holiday shoppers.

While the price drop is in line with high demand for high definition content in developed markets such as America, there are hopes that it will spur demand in emerging markets as well.

Jimmy Patel, GM of Jacky’s Electronics, believes that price reductions for Blu-ray players will be evident in the Middle East “probably around the DSF period” next year.

The region has so far seen a slow uptake of Blu-ray, with many quoting high prices as the primary reason the format hasn’t been able to provide real competition for DVDs.

Patel offers another perspective: “The main issue in this part of the world is still the availability of software, especially when you consider that most of the software is only for English language movies.”

“With so many different cultures and nationalities, it is imperative that more content become available in different languages if the format is to gain wider acceptance," he added.

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