EMC ME confident of weathering the storm

Storage titan EMC is confident that its Middle East aspirations won't be dented by any knock-on effects from the US credit crisis because its offerings can benefit organisations when times are tough.

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By  Administrator Published  October 22, 2008

Storage titan EMC is confident that its Middle East aspirations won't be dented by any knock-on effects from the US credit crisis because its offerings can benefit organisations when times are tough.

Mohammed Amin, regional manager at EMC Middle East and North Africa, believes current global pressures will only have a "mild" effect on the region even though he doesn't expect the true scale of the fall-out to become apparent until the end of the year.

However, he is adamant that the nature of the company's product portfolio puts it in a strong position to help organisations further their IT strategy whilst riding out their credit fears.

"I still believe two areas are going to expand - storage and security," says Amin. "Even when companies are facing bad times they still have to operate with rigid procedures and you can't stop your infrastructure from growing.

Amin insists EMC recognises the fact that customers - particularly in the enterprise market - may adopt a belt-tightening mentality in the wake of the financial slowdown. He says the vendor is well prepared to address this situation by introducing attractive payment plans and leveraging the capability of its financing division.

"It is times such as these when we have to show our customers that we are their partner, not just a supplier," says Amin.

EMC is exhibiting at GITEX Technology Week alongside a number of partners, including systems integrator MDS in hall 4. UAE-based MDS is showcasing EMC's NX4 unified storage system as well as giving visitors an insight into the vendor's back-up and archiving solutions.

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