More Middle East partners for Suzuki

Sarir Gulf General Trading’s leading brand Suzuki Technology is close to securing two regional partnerships for the third event running.

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By  Administrator Published  October 22, 2008

Sarir Gulf General Trading’s leading brand Suzuki Technology is close to securing two regional partnerships for the third event running.

The Singapore-based brand, which is exhibiting at GITEX Technology Week under the local banner of its Dubai agent Sarir Gulf General Trading, is in the final stages of preparing two distribution agreements in Saudi Arabia and Kuwait.

Last year, Suzuki signed up InTrade as its sole supplier in Egypt and won a second partnership with Nurecom, Kazakhstan. Prior to that, the brand added Gulf Space Corporation from Yemen to its portfolio, as well as Bits in Pakistan. “Every year, we participate in GITEX and are able to gain at least one or two new distributors,” says Suzuki Technology’s sales manger Andy Ng. “We have been here for five years and at each event, we sign a partnership in which we can work and grow together. This year’s event is also looking like it’s going to be a success as we’ve had very good response from customers. We’ve got five potential distributors for Saudi Arabia and hope to make a decision by the end of the show.”

Sarir Gulf has also agreed to a partnership with a supplier in Kuwait. "We’re just waiting to return to our headquarters to draw up the contract. The Middle East market is a growing one for us, especially Saudi Arabia. This was one of our main targets to expand into this year following GITEX,” adds Ng.

The company, which sought permission from Suzuki Motor Corporation to use the brand name, manufactures laptops, optical storage, memory cards, motherboards and portable technology.

InTrade’s Mohamed Fawzy, who is Suzuki’s sole agent in Egypt, says: “It’s a very competitive market in Egypt because the profit margin is less than five percent but this brand has helped us to increase our profits. People recognise this name so they are more likely to try the product. It’s a very promising company, which is growing fast because the price is competitive and they support their distributors very well,” adds Fawzy.

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