IT giants urged to set green agenda

Industry must embrace eco-friendly technologies to prosper, say leading identities.

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By  Administrator Published  October 21, 2008

Leading advocates of green IT initiatives have called on the regional industry to set the standard for developing environmentally-friendly technology solutions.

While the trend towards eco-friendly computing is gaining traction among Middle East enterprises, experts believe companies still aren’t doing enough to create strategies that reduce waste and energy because they expect an instant return on investment.

Hani Harik, CEO at systems integrator Emirates Computers, insists it is the responsibility of IT companies in the region to set the agenda on green alternatives.

“This is not something that you can calculate in two or three months — it could be two or three years before you see the ROI on a green initiative,” says Harik.

“But the reality is that businesses can spend a fraction of the money they are now and yet be more cost- and energy-efficient, as well as setting the example for others to follow.”

Emirates Computers is showcasing a range of solutions that incorporate energy-saving equipment, low emission products and lead-free devices.

Other exhibitors, including Dell, 3M, Panasonic, NEC-Philips and Sharp, have also been pressing home the green message this week.

Data from the World Bank suggests that two percent of global carbon dioxide is a direct result of ICT.

Tarek Helmy, regional director for the Gulf and Middle East at cabling provider Nexans, believes IT players must demonstrate tangible examples of how green initiatives can improve both profitability and the environment.

“People can be vague when they talk about green computing initiatives so the industry must provide further guidance on what needs to be done to carry out the green vision,” he says. “In the networking market it is important to educate customers on the necessity of solutions that achieve results without having to add extra capacity or increase power consumption,” adds Helmy.

Consumer electronics giant Panasonic is adopting a multi-tiered approach to promoting eco-solutions, including developing energy efficient and biodegradable products.

Kamran Birjees Khan, director of Panasonic Gulf says: “Strengthening tangibles such as environmental commitment will ensure the industry’s sustainable growth well into the future.”

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