Bond boosts brand image

Bond Communications is using this year's GITEX Technology Week as a brand-boosting opportunity, says the company's marketing manager Jason Abboud.

"Our presence at GITEX this year is purely a branding exercise. We have too many solutions to actually display them on a 100 square metre stand," comments Abboud.

Abboud adds that as a long-time exhibitor at GITEX, the company knows how important it is to be at the show.

"Obviously being in IT you need to be here," he asserts. "We've been exhibiting at the show for about 15 years now; we were one of the first to exhibit here, and GITEX always gets a lot of attention and a lot of foot-falls."

"This year we are hoping to really get some good quality visitors to the stand and to have a few quality meetings," continues Abboud. "But really it's about being here and showing that Bond is present in the UAE and GCC countries as a premium technology integrator."