Redington to splash cash

Redington Gulf is on the lookout for potential Middle East investments at GITEX Technology Week to increase its value-added status in the region.

"Previously, Redington has been known as a volume distributor but for the last few years, we've been focusing on value," says business manager for networking Ramesh Budharup.

The company is using GITEX as a way to meet new customers and spot potential buy-out opportunities following a US $98 million investment from asset-management company Investcorp.

"Now that we have liquid cash, we're going to use the money from this to acquire a company. It could be within the same geography or different and we're open to new product lines. We're also hoping to increase our brand range from 24 to 32 through new partnerships, explains Budharup.

"The Middle East contributes to 50% of our total revenue. GITEX is a great place for us to improve our relationships and get new partners and vendors on board," adds Budharup.