G.P. brands and delivers

General Procurement is highlighting its wide product portfolio this GITEX Technology Week, fronting big brand names such as Kingston, Sony and Toshiba.

"We are resellers of everything from hard drives to memory and work with the world's leading brand," says Maya Boukai, special accounts manager for the American company.

"GITEX is a wonderful opportunity to show off these brands, it's really just a one-stop-shop to meet customers."

Although the reseller is based in the USA, it is focusing much of its energy on the Middle East. According to Boukai, General Procurement has seen business boom in its regional operations over the last year and is eager to tap even further into the market.

"We had a dedicated salesperson in Saudi Arabia who is now based in the States but we have retained the office in Riyadh and we are eager to establish offices throughout the rest of the Middle East region," Boukai reveals.