Communicating has never been easier Speak'communication easy for all

The UAE's first software application developer of Arabic voice recognition solutions, Emerging Technologies, today unveils its new corporate identity Simply Speak!

The announcement, as part of its GITEX Technology Week showcase, marks the first significant transformation for the company since its incorporation in 2001.

Emerging Technologies says Simply Speak! symbolises its "real value proposition" of offering the most user-friendly, interactive voice response solutions to its customers.

Sassine Mazraani, CEO of Emerging Technologies, says the new corporate identity underpins the company's commitment to its customers by demonstrating the benefits that Emerging Technologies will be able to deliver for businesses in the regional market.

"In the last seven years, Emerging Technologies has invested a lot in very niche markets by offering special technologies, solutions and applications," says Mazraani.

"Not many people know we are the company behind the innovative voice recognition solutions implemented by top organisations, including Dubai International Airport, Saudi Telecom, and Dubai Financial Market to name a few in this region, hence, we felt the need to communicate this message by rebranding.

"With our new corporate identity, we want to send a message that Emerging Technologies is the provider of world-class speech recognition solutions that will simplify the companies' communication with their customers.

"We want our brand to become one of the most recognised throughout the Middle East region where our customers and partners will be able to associate it with innovation, quality and above all great customer service."

The company will also be showcasing a range of solutions, including Hello Banking, Hello Brokers, Hello Government, as well as key products for the healthcare industry during GITEX.