Aiming for the top

With a direct presence at GITEX Technology Week for the first time, Simmtronics Semiconductors is displaying its entire range of memory modules (SDRAM , DDR 266/333/400, DDR2   533/667/800), motherboards (Intel/Nvidia) and Nvidia VGA Cards.

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By  Administrator Published  October 19, 2008

With a direct presence at GITEX Technology Week for the first time, Simmtronics Semiconductors is displaying its entire range of memory modules (SDRAM , DDR 266/333/400, DDR2   533/667/800), motherboards (Intel/Nvidia) and Nvidia VGA Cards.

The company, which has been in the UAE market for over five years through partners and distributors, recently set up its own office in DAFZA to cater to the entire UAE, GCC and wider Middle East market.

"Simmtronics is now focused on the UAE market with a strategy to make it to number one in the Middle East. We have launched the latest versions of VGA cards NVIDIA GTX 260/280, and motherboards Intel G31 / Nvidia 7150. In memory modules segment, we have launched the highest capacity memory module -4GB DDR2 800," says Indrajit Sabharwal, managing director of the company.

According to him, the company is looking for sound channel partners to expand its reach and increase its network, both in the Middle East and elsewhere.

"Simmtronics currently has few partners in the region and is looking at a very aggressive market share in UAE. The company is looking at a major expansion plan in the region with distributors being set up in Egypt, Syria, Jordan and Saudi Arabia. Simmtronics has a clear cut strategy to make it to the number one slot in the Middle East. The company is also increasing its internal sales and marketing team," says Sabharwal.

"Simmtronics' focus at GITEX will be to give confidence to both partners and customers in the Middle East about the growth of Simmtronics, and the roadmap over the next three years," adds Sabharwal.

The memory module, VGA cards and motherboard manufacturer has three manufacturing facilities globally.

"GITEX is a window to the IT companies in the UAE, GCC and Middle East markets. Moreover, this ICT show has a lot of visitors from all over the world. We are certain that this year's show is going to be very beneficial to Simmtronics as it is going to strengthen customer and channel partners' confidence and add to our sales channel," concludes Sabharwal.

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