USU targets Gulf market

First time exhibitor USU is keen to bolster its success in the Middle Eastern market with a fresh showing of its software portfolio.

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By  Administrator Published  October 18, 2008

First time exhibitor USU is keen to bolster its success in the Middle Eastern market with a fresh showing of its software portfolio.

Under the German pavilion, USU will primarily be marketing its Valuemation software suite in a bid to close a successful year with a number of Gulf deals.

The Valuemation product is a catch-all solution for companies requiring an overview of their IT systems. Its key attraction is that it allows the functions of all ITIL-compliant IT tools to be managed from one place.

Companies obtain a precise overview of their IT system's value to business operations.

Joined by its newly announced Saudi partner, Analyst House, the firm is hoping to recreate the success it enjoyed at the Kingdom's IT shows earlier this year.

The events saw two of Saudi's largest companies, Saudi Aramco and Saudi Basic Industries Corporation, express interest in USU's product line.

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