Region sees Red at GITEX

Australia-based Red Oxygen is using its presence at GITEX Technology Week this year to attract customers and partners from the region.

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By  Administrator Published  October 18, 2008

Australia-based Red Oxygen is using its presence at GITEX Technology Week this year to attract customers and partners from the region.

The company, which specialises in corporate SMS solutions, is displaying its products as part of the Australian pavilion.

"We have a partner and customers from the region. We would love to get morecustomers for our partner, who we are including at our stand, and we would like to get additional partners to cover the region," says Thomas Sheahan, CEO of Red Oxygen.

The company will be exhibiting its Outlook product, e-mail product and other corporate products at its stand.

According to Sheahan, the company is looking for partners that will be able to deliver the SMS services locally, provide region-oriented pricing and adequate support. Depending on the potential, Red Oxygen would like to have one partner in each country in the region.

"We see the Middle East as an emerging market. There is a large penetration of mobile phones, BlackBerrys are prolific here and statistically speaking there is a young population, which is used to text messaging.

People want to communicate through SMS, and considering the advantages that messaging provides corporates, in terms of reaching their target audience faster and in a more efficient manner, we see this market only growing for us," states Sheahan.

"GITEX gives us a great opportunity to present to the region the value that our products and solutions can bring them," he adds.

Depending on the level of growth in the region and how the products are taken on, Red Oxygen will consider setting up a direct presence in the Middle East.

"Obviously, if customer demand is there we will look into setting up office in the Middle East. We are currently opening our office in the US," concludes Sheahan.

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