Game World is go at GITEX

One of the key additions to this year's GITEX Technology Week is GITEX Digital Game World, an interactive event that incorporates the largest digital tournament ever held in the Middle East.

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By  Administrator Published  October 18, 2008

One of the key additions to this year's GITEX Technology Week is GITEX Digital Game World, an interactive event that incorporates the largest digital tournament ever held in the Middle East.

Taking place simultaneously at GITEX Technology Week and GITEX Shopper & Consumer Electronics Expo, the event covers all aspects of gaming. At GITEX Shopper, teams will battle it out in a series of organised games and online tournaments.

Trixee Loh, senior vice president of Dubai World Trade Centre, says: "Talking to our exhibitors, it became clear that digital gaming has turned out to be a very important market in the Middle East, with not only the young population of the region but a wider adult audience increasingly investing a higher proportion of their disposable income in specialised hardware and software. We want to use GITEX's unique global positioning to bring together distributors, developers and enthusiasts from around the world to profile the latest and the best in gaming technology. Providing a virtual link to GITEX Shopper will offer trade visitors and members of the public an opportunity to participate in the event and see the latest releases."

To provide a fully-interactive experience, DWTC has partnered with Europe's leading Computer Gaming League, The Electronic Sports League (ESL), to organise the largest game tournament in the history of the Middle East as part of GITEX Digital Game World.

"The business potential of electronic gaming is enormous and the Middle East market is proving incredibly receptive to online tournaments," says Jens Hilgers, CEO, Turtle Entertainment, operator of the ESL.

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