Xerox prints green

XEROX promises its visitors at GITEX Technology Week an unforgettable ‘green' experience with the latest in environmentally friendly product innovations.

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By  Administrator Published  October 18, 2008

XEROX promises its visitors at GITEX Technology Week an unforgettable ‘green' experience with the latest in environmentally friendly product innovations.

All printed material at the show, including media press packs and other marketing collateral, has been printed on recycled paper to reiterate that Xerox is serious about going green.

"Xerox has been committed to sustainability since the 1960s, it is part of our DNA," says Dan Smith, Xerox general manager of integrated marketing in the Middle East and Africa.

"At GITEX this year, we are demonstrating how organisations and users can create ‘Your New Workplace' by adopting green solutions and best practices. In today's world, sustainability is no longer viewed as a cost of doing business; but as a way of doing business," he adds.

Green printing is one of the six dynamics of ‘Your New Workplace', an integrated hardware and software solution that is customised to help each customer meet the unique challenges of today's business world.

Xerox is showcasing its Phaser 8560 colour printer at GITEX, the latest environment friendly printer to feature the company's next-generation solid ink technology. After nearly five years in development, the new crayon-like ink sticks have been developed to last longer than ever before.

By increasing the total number of colour pages the ink sticks produce, Xerox claims it has drastically reduced the price of colour printing.

"When comparing the cost of the device and the ink, printing on the Phaser 8560 is two times less expensive than using equivalent laser printers from other competitive manufacturers," says Smith.

Xerox will also be showcasing its GreenPrint's software, which is packaged with the solid ink printers to reduce the number of unnecessary pages that are printed.

The software automatically highlights and removes unwanted pages prior to printing by looking for typical waste characteristics, such as pages that only contains a banner ad, logo or legal jargon. It also keeps track of all the paper and CO2 that have been saved by the customer.

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