Ford shows off SYNC in-car information

Ford is to launch its SYNC in-car information and entertainment system in the Middle East

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By  Mark Sutton Published  October 15, 2008

Ford is making its first ever appearance at GITEX, with the launch of its SYNC automotive technology.

The SYNC solution is a built in technology, which will be available in the Middle East in the new Ford Flex, which allows drivers to access their mobile phones or media players through the car’s audio or steering controls or voice.

Waldo Galan, managing director of Ford Middle East said: “We are thrilled to be part of GITEX, not only because of the unique opportunity to showcase our latest products at such a prestigious and highly visible event, but also because Ford is the first automotive manufacturer to extend its reach to the world of consumer electronics in the region. We have the perfect products for this show and we are confident that both SYNC and Flex will create considerable amount of consumer interest by the time GITEX 08 wraps up.”

SYNC, which is based on Windows Mobile for Automotive, can synchronize with Bluetooth-equipped mobile phones, allowing drivers to make and receive calls using controls on the steering column, or through voice activated dialling. The system can also read text messages to the driver.

For media players, a USB 2.0 port allows them to synch with the car’s own audio systems. The system is compatible with a wide range of players, including iPod.

Vimal Sethi, Developer & Platform Group director, Microsoft Gulf said: “Microsoft has created a set of platforms to respond to the growing desire of drivers to remain connected to their information and entertainment on the go and to enable carmakers and their suppliers to meet this demand. Microsoft and Ford have a shared vision to drive consumer excitement and SYNC delivers an in-car system that is an important step toward achieving this vision.”

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