How to buy printers

Samsung reveals all about the printer market, breaking it down into the SOHO and SMB segments.

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By  Administrator Published  October 17, 2008

Samsung reveals all about the printer market, breaking it down into the SOHO and SMB segments.

A wide-range of printers are currently on the market - varying in price, size, versatility and functionality. People can now opt for USB direct printing, lightening-fast print speeds, super-small "desktop" printers and much, much more.

Buyers are faced with greater options and more specialised products than ever, which mean choosing the right printer, can actually be the most difficult part of printer ownership.

Small Offices / Home Offices (SOHO)

People who work in a small offices or home offices (SOHOs) are often responsible for multiple of roles within the business, ranging from book-keeper and marketing director, to IT manager and receptionist. Choosing the right type of printer can save time and money by streamlining work processes.

Thus, it is important to know exactly which criteria to consider when selecting a printer - Samsung advises SOHOs to select printers that are easy to use, small, silent and stylish, as well as cost-effective.

Easy-to-use - Samsung offers a variety of printers which are intuitive to operate, and simple to maintain, even for the non-IT manager. Samsung has leveraged its strong legacy in the consumer space to offer a variety of built-in features that make the printing process as easy as possible - for both the home and business customer.

The Quick Jam Recovery option means users can follow two simple steps to fix a paper jam, saving time and preserving the printer from unnecessary damage.

A simple four-button set-up process avoids confusion and reduces the install time to mere minutes - ensuring a Samsung printer is ready to go as quickly as possible. The toner cartridges are also designed to be simple to install, again saving time spent at the printer.

Small, silent and stylish - SOHOs are, by definition, small. Space and serenity is precious. Samsung's printing line-up includes some of the smallest and quietest printers in the world, to ensure that the printer doesn't take up an entire desk, or make a distracting amount of noise.

Ultra-compact for Samsung means small enough to comfortably sit on a desk.

The company offers a variety of printers and MFPs that do just that - including some of the smallest monochrome and colour laser printers and MPFs in the world. The amount of distraction caused by noisy machines is heightened by smaller spaces.

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