Moving forward

Francois Feuillet, general manager, Lexmark International Middle East talks about the market growth in the region and how MFPs are becoming more popular.

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By  Administrator Published  October 16, 2008

Francois Feuillet, general manager, Lexmark International Middle East talks about the market growth in the region and how MFPs are becoming more popular.

How do you expect the printer market to change in this region?

The Middle East market is growing faster than most of EMEA countries in terms of the number of units sold. The switch to a more high-end range of products and more sophisticated technologies is happening now, even if low-range products still represent the majority of printing products.

The Average Unit Price, which should rise as more high-end products hit shelves, is not significantly increasing, because of an ongoing price war between low-end products.

What kinds of printers are becoming more popular?

The current trend is a move away from single-function devices to multifunction devices (MFDs). Customers want multifunction devices that will support not only print but copy, scan and fax.

The number of colour MFDs is also increasing against mono, but mono does currently account for the majority of units sold. In parallel to this, we also see a growing demand for wireless printers both on inkjet and laser technologies, as people are working mobile they need to have the freedom of printing mobile as well.

Colour Lasers, because the acquisition cost as well as running costs have considerably decreased in the past years. Multifunction devices as an increasing number of users and businesses understand the advantage of consolidating several devices into one.

Are printer technologies going to change much?

The main technologies, laser, inkjet and dot matrix won't change as such. What will change is the standardisation of value-added solutions. It started from the transformation of printers to multifunctions and it will evolve thanks to adding Wi-Fi, RFID security, data flow management capacities as standard offers alongside basic models that are highly technical in term of printing abilities, but not loaded with any of those solutions for entry-level demands.

What about green technologies?

Sustainable development, including environmental policies, have become key areas of focus in the past few years. This is all the more true for companies in the IT field where technology is involved and products are being put on the market.

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