Printing excellence

Amr Hassan, general manager, Imaging & Printing, HP Middle East, tells The Advisor about the future of printing and how to meet the needs of small businesses.

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By  Administrator Published  October 9, 2008

Amr Hassan, general manager, Imaging & Printing, HP Middle East, tells The Advisor about the future of printing and how to meet the needs of small businesses.

Paper and ink have long been the bread and butter of our business. The explosive growth in web content, digital photography and the wider availability of affordable color printers have all contributed to strong growth in HP's printing business of both home and office use. However, today's digital printing landscape is changing.

Today the web is increasingly becoming a platform for user driven content and collaboration where consumers are in control and want to create, manage, share and publish their digital content in ways that couldn't be done before. With Print 2.0 HP is igniting a revolution. We are empowering customers to be their own authors, editors and publishers, we're redefining what it means to print.

Print 2.0 is an approach to expanding HP's strategic focus from the PC-enabled world of printers towards a more open, internet-enabled one, leveraging all forms of personal and professional digital content.

Today, people's experiences no longer revolve around the PC with a printer attached to it. People use digital devices to create and share content over the Internet. As more and more content moves from the desktop to the web, HP is working to make printing relevant and meaningful. Around the world, we are aiming to capture a significant share of the 53 trillion pages estimated to be printed by 2010, by transforming prints from analogue to digital. This is an opportunity valued at more than US $220 billion worldwide.

Even though almost half of the printing done at home is for contents loaded on the internet, many of the most popular destinations on the web have limited or non-existent printing capabilities; we are all familiar with the frustrations of printing a web page only to get an extra blank page with a header or footer of text, not to mention how wasteful this exercise is for the environment.

At HP we are working towards providing customers with new tools and levels of self expression, as well as embedding Print 2.0 technology in popular websites from Flickr, Windows Live Spaces to Yahoo!  The Tabblo Print Toolkit (TPT), is being introduced by us as a combination of web service plus Javascript library that allows website owners to make high quality printable versions of their pages without having to touch the formatting of their HTML. We are taking this approach because the current print media specification (Print CSS) isn't supported well across browsers and because we wanted to give end-users the ability to choose from various different layouts at the time of print.

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