Tamer Elhamy, Microsoft

Tamer Elhamy, business Solutions Manager, Microsoft Gulf, discusses the growing strength of the Microsoft Dynamics line

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By  Mark Sutton Published  October 7, 2008

Microsoft returns to this year’s GITEX Technology Week, with a major focus on its Microsoft Dynamics range of business applications. Tamer Elhamy, Business Solutions Manager, Microsoft Gulf, discusses the growing strength of the Microsoft Dynamics line.

What are the main highlights of your presence at Gitex this year?

Microsoft will be exhibiting under the Microsoft Dynamics Brand at GITEX 2008. This is the first time Microsoft is participating with its ERP and CRM product line.

We are focused on our mid-market, enterprise, and corporate customers and will have on display our latest industry solutions. We are serious about our business solutions, and are committed to our Dynamics offering in the region.

Gitex visitors will have the opportunity to review the recently released products as well as some of the innovative solutions that will be launched in 2009. This year we will feature vertical solutions for the Middle East market through our Gold Certified partners, for different verticals like financial services, supply chain management, manufacturing, construction & property management, and public sector. We will also conduct industry and product sessions to allow visitors to experience the latest offering in ERP and CRM business applications.

What is the reason for Microsoft exhibiting at Gitex?

Gitex is an important opportunity to connect with organizations in the Middle East, and one of the main shows where you can share your business solutions with different stakeholders. This year will mark our first participation with our renewed Microsoft Dynamics offering. With our innovative role-based user experience, improved reporting and BI capabilities, and improving platform harmonization, Microsoft Dynamics has become one of the leading ERP and CRM vendors in the region.

The new versions of Microsoft Dynamics are leveraging other leading edge products like Microsoft SQL and Windows servers 2008, SharePoint and Performance Point Servers. We will also show how Microsoft Dynamics business management solutions take advantage of the software-plus-services (SaaS) approach and provide our customers the flexibility and choice in how they use, buy, deploy, manage and streamline their financial, supply chain and customer relationship processes.

What can we expect from the Microsoft day at the Gitex conference?

At the event, Microsoft will host a Microsoft Day that is expected to bring together top decision makers, partners and customers to discuss key technology trends and share best practices. The Microsoft Day will also include a series of in-depth sessions on topics ranging from Enterprise Desktop of the future to Unified Communications, Virtualization and Security.

Where does Microsoft rank in the Middle East business applications market, and can you take on the big names like Oracle and SAP?

In the Gulf region, our Dynamics business grew more than 40% versus last year. We have more than 40 active partners, and we enjoy more than 1,000 ERP/CRM customers across different verticals including Finance, Retail and Distribution, Manufacturing and Construction. Due to the success of our partners we have managed to win major projects like Alimtiaz Investments, AstraZeneca, Aerated Concrete Industries Company, Barclays, Emirates ID, Emaar Industries & Investments, KG Logistics and Union Properties.

Our product offers unparalleled ease of use, depth of industry solutions, and high scalability to accommodate for our customers growth in the Middle East. Our partners are ready to compete pretty much in every local business requirement across different industries. Some of them even helped our customers to move from other competitor ERP products to Microsoft Dynamics.

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