Redington-Cisco deal extended to East Africa

Redington Gulf confirms rights to distribute Cisco equipment to nine more African countries

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By  Andrew Seymour Published  September 29, 2008

Redington Gulf has confirmed that it now has the rights to distribute Cisco equipment in another nine African countries following an extension of its existing contract.

The distribution giant has been carrying Cisco in a number of West Africa countries for the last two years, but the new agreement permits it to serve the eastern side of the continent as well. This includes markets such as Kenya, Uganda, Tanzania, Somalia, Ethiopia, Eritrea, Djibouti, Burundi and Rwanda.

Redington insists the tie-up will enable it to focus on adding “significant value” to Cisco’s SMB and commercial business, which comprises almost a third of the networking vendor’s revenue. The company is also obliged to create a ‘sell through model’ that will see services and Cisco products sold through and to service providers in East Africa.

Ramkumar Balakrishnan, general manager at Redington Gulf’s value division, said: “Our partnership model with Cisco has been tried and tested in West Africa and we are confident that Redington will provide the same value to its customers along with Cisco in the East African markets as well. Our partnership with Cisco has been extended to East Africa mainly because of the immense value that we have added to the brand in the region.”

Redington established its value division two years ago and currently counts Avaya, HP ProCurve, Trend Micro and Sonic Wall in its portfolio.

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