WD makes a show

Western Digital is a veteran of GITEX Technology Week, having appeared alongside partners at previous shows, but the hard drive vendor is preparing to set a company first this year — by exhibiting at its own stand in the Sheikh Rashid Hall.

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By  Administrator Published  September 21, 2008

Western Digital is a veteran of GITEX Technology Week, having appeared alongside partners at previous shows, but the hard drive vendor is preparing to set a company first this year — by exhibiting at its own stand in the Sheikh Rashid Hall.

The hard disk drive leader says the decision to take its own hall space reflects the rising significance of the Middle East market to its global business.

"This is a key indication of the continuing and growing importance of this region, and investments being made here, as well as a growing portfolio of products to showcase to visitors and potential customers," explains Didier Trassaert, senior director for branded products EMEA.

Having operated in the Middle East for more than 10 years, Western Digital knows the regional landscape inside-out, but the company still believes its attendance at the show is vital to reaching even more customers.

Visitors can expect to sample the hard disk drive specialist's full storage offering, including its MyBook Mirror Edition, My Book Studio and My Passport Studio - the latter two of which are designed specifically for Mac users. New products will also be released during the show, according to the company.

Although the spotlight will be on Dubai during the show, Western Digital is confident that its participation will reinforce its wider regional aspirations. It has posted double-digit growth in recent years and wants to continue that by expanding outside the GCC.

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