RIM showcases Blackberry apps

Keen to highlight Blackberry applications and software.

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By  Administrator Published  September 20, 2008

For Research in Motion (RIM), the company that owns BlackBerry, being at GULFCOMMS this year is all about supporting its partners in the UAE.

According to the company, RIM is proud to be at GITEX Technology Week and will support partners Etisalat and Du in promoting their BlackBerry smartphone offerings.

"Dubai and the GCC are a very strategic area of development for our company and we look forward to expanding our business in the UAE and the Middle East. Last quarter, we reported a record 16 million BlackBerry users, with 33% of those outside North America. The Europe, Middle East and Africa region continues to be an important part of our expanding footprint," says Khaled Kefel, director of sales for the Middle East at RIM.

According to Kefel, RIM sees GULFCOMMS as an opportunity to showcase some of the software, applications and programmes available for the BlackBerry.

The BlackBerry Alliance Programme brings together over 725 independent software vendors and niche players offering third-party applications and services to help users get more out of their BlackBerry smartphones.

"BlackBerry has a healthy ecosystem with third-party solution providers that deliver thousands of applications. We plan to have many of those partners on our stand," says Kefel.

RIM was founded in 1984 and its flagship BlackBerry device has become popular withbusinesses and consumers. The company has a large global footprint with over 325 carrier partners making the BlackBerry solution available in over 140 countries. One of the fastest growing regions for RIM remains the Europe, Middle East and Africa region.

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