Samir to debut Glofiish range

Samir Digital Technology (SDT) will launch its new range of ‘Glofiish’ Pocket PC mobile phones at GITEX Technology Week, in addition to its recently updated Primera CD/DVD printers and disc duplicators.

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By  Administrator Published  September 20, 2008

Samir Digital Technology (SDT) will launch its new range of ‘Glofiish’ Pocket PC mobile phones at GITEX Technology Week, in addition to its recently updated Primera CD/DVD printers and disc duplicators.

SDT's key products include Windows-based PDAs, memory storage products, digital cameras, GPS software, CD/DVD label printers, disc duplicators and LCD projectors. Of SDT's diverse product line, its Eten Glofiish Pocket PC phones are the biggest sellers.

"GITEX is very important to the growth of our business in the Middle East," says Noor Aldein Masoud Abdul, marketing manager at Samir Digital Technology.

"It is not easy to establish a new brand in the region because consumers here are quite brand loyal, which makes our job a little harder as a relatively new player."

The firm's reach extends to almost 20 different countries and it has offices in the U.A.E and certain countries in North Africa.

Its parent company, Samir Photographic Supplies, is located in the Kingdom of Saudi Arabia and focuses on marketing and distribution in the Kingdom itself. The company considers this market to be its biggest.

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