du ups UAE broadband speeds

New du broadband packages offer consumers three times faster connection than competitor

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By  Mark Sutton Published  September 16, 2008

du has announced new broadband packages for home users that offer connection speeds four times faster than existing broadband services in the UAE.

The new packages, which are available now, include connectivity speeds of 4Mbps, 8Mbps and 12 Mbps, with unlimited downloads and free anti-virus and anti-spyware software.

The consumer packages cost AED 449 ($122), AED 599 ($163) and AED 749 ($203) per month respectively. The 12Mbps package is three times faster than Etisalat’s current fastest offering of 4Mbps, which costs the same as the equivalent du service.

Farid Faraidooni, EVP Commercial, du, said: “Our new broadband packages will significantly enhance our customers’ internet browsing experience. 12Mbps is a giant leap forward in terms of speed and a milestone in our efforts towards excellence through product innovation. This offering further underscores our ambition of raising the level of telecommunications in the UAE to best in class international standards and taking the lead in this sector.”

du also revealed its new Broadband Unlimited Plus package for business users, which offers a range of connection speeds and support, plus optional value added services including web hosting and messaging products.

Business customers can also get four times the normal connection speed for the same price if they subscribe to Broadband Unlimited Plus for one year – meaning customers can get an 8Mbps connection for the price of a 2Mbps line, up to 48Mbps.

“Speed & reliability are critical when accessing information and taking business decisions. Businesses are increasingly utilizing and relying on the Internet for work related emails, research, e-commerce and to access relevant information on a day to day basis. Our offer is simple yet powerful enough to create a real impact on our customers' business through high speed data uploads and downloads at no extra cost,” Faraidooni added.

3323 days ago
Chadi El Refaei

DU as far is customer service is the worst company I have had to deal with, try calling DU now and expect to be on hold for at least 20 minutes any time during the day, after having to select ( 1 for customer service 2 for billing) you realize the person on the other end is nothing more than a operator who won't let you speak directly to anyone in billing or IT He takes down your complaint gives you a complaint number and tells you that " someone will get back to you" As far as the new connection speed me and a friend both upgraded to 8 MBPS and 12 MBPS at the same time, well, its been two weeks, we are now being charged the new prices with one problem, our connection speed is still exactly the same as it was. We call DU almost everyday only to get a promise that the problem should be fixed soon and that we should expect a call from a so called "IT professional". To add to the insult one of DU's IT professionals called my friend and informed him that 12 mbps stands for megabytes per minute! I think I said enough, and by the way, I am trying to reach DU now been on hold for 8 minutes and counting........

3333 days ago
Graham Plater

Du should be renamed as a reflection of their standard of customer service (making even Etisalat look good, and that's a hard one). These people realise that they have a captive audience to fool around with - anywhere else they would be blown off the market in a matter of weeks. So, how about "don't"?

3333 days ago
S K

Just like every other company in Dubai, Du's customer service is beyond pathetic. Third world countries have more competent and helpful staff than the ones that man the Du customer service desk. It took me two weeks and over 10 calls to Du to get my internet service increased after the upgrade request had already been processed. At least they are doing a good thing by introducing higher broadband speeds, but the prices are never going to go down unfortunately, because they have a monopoly. Unless there are more professional international telecom providers introduced into the market, Du and Etisalat's services are going to be third class and yet their prices are through the roof. Disgrace to the so called progressive city of Dubai where we have an Internet City but pathetic internet service.

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