Guard of the future

Comguard is to introduce training programs for individuals and enterprises to increase awareness of Kaspersky's products, and to grow the firm’s market share in the UAE.

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By  Sathya Mithra Ashok Published  September 15, 2008

Comguard is to introduce training programs for individuals and enterprises to increase awareness of Kaspersky's products, and to grow the firm’s market share in the UAE.

Comguard, one of Kaspersky's major distributors in the UAE, is gearing up to increase awareness of the company's security products in the country. And it is planning on doing this by organising regular training sessions for consumers and enterprise customers alike.

"The Kaspersky product is definitely very good. But good products do not always mean that you can expect things to be fine. There is a lack of product understanding in this region. There is a lack of education and knowledge. You buy the product thinking that it will make you secure. You don't realise that when you install and use it incorrectly, it will create more vulnerabilities and leave you open to more threats," says Ajay Singh Chauhan, CEO of Comguard.

For enterprises, the training programs have to be necessarily different because their needs are quite different.

To address this lack of education and to increase awareness, Comguard is using the strengths of its parent company, Spectrum, to offer continuous training programs to both individuals and enterprise customers.

"We have introduced vouchers, which individuals can redeem for free training workshops. This is how we can add value to the product, because the product itself might be just AED 100, but the training will be worth upwards of AED 500 to AED 1000. Users will see real value and those are the kind of initiatives we are taking," states Chauhan.

These workshops can be half-day or full-day ones and, according to Chauhan, will be arranged in specific locations at periodic intervals, based on the requests they get from customers who have purchased the product. Apart from increasing awareness, these efforts are also intended to act as branding exercises for the Kaspersky product.

Comguard is also planning to extend training options to its enterprise customers in the region, whereby customers can book group training sessions or request Comguard to provide relevant sessions onsite.

"For enterprises, the training has to be different because their needs are quite different. Enterprises could have several issues, like servers, connection issues, and so on. Therefore, the training has to address all these possibilities. The same training as individual users cannot be of any help to them. We have a different set of programs for organisations," assures Chauhan.

According to him, more individual training programs as well as development of the enterprise set of training modules will happen over the next two quarters. With these measures in place, Chauhan sees Comguard's and Kaspersky's market share increasing faster in the region than it already is.

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