Amazon makes Middle East entry wth Taufeer

Leading online retailer Amazon.com signs up as e-channel partner for Saudi's Taufeer.com

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By  Mark Sutton Published  September 8, 2008

Amazon.com is set to make is Middle East debut, through an agreement with Saudi-based e-tailer Taufeer.com.

Under the agreement, Amazon will use Taufeer’s e-channel retail program to bring a range of products to online customers in Saudi Arabia and the Gulf.

Amazon, the world’s largest online retailer, is very popular with online shoppers in the region, but currently has no dedicated site for the Middle East or offerings in Arabic. Taufeer.com will act as a retail channel to sell Amazon’s product ranges in the Gulf, starting with consumer electronics.

Yasser Abdullah, founder and CEO of Taufeer.com commented: “We are very excited about signing up a mega retailer such as amazon.com to our e-channel program. After careful analysis and testing by amazon.com, our advanced comparison shopping service was selected for its simplicity and ease of integration with Amazon.com infrastructure.

“This is an important milestone in our strategy to be the first destination for online shoppers in the Middle East. Our service is suitable for all retailers, regardless of their current ecommerce deployment stage. So far, the feedback has been excellent and we expect to sign up a few major retailers in Saudi Arabia very shortly,” he added.

The e-Channel service has been designed to give retailers a fast and easy entry into online retailing, without significant investment. Taufeer.com, part of Taufeer Information Systems, also includes a shopping comparison service.

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