Sage targets Saudi manufacturers with SI signing

Conti-tech is chosen as the company’s first X3 ERP partner in Saudi Arabia

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By  Julian Pletts Published  September 1, 2008

Enterprise software solutions provider Sage Software has named systems integrator Conti-tech as its first X3 ERP partner in Saudi Arabia.

Conti-tech will be trusted with highlighting and addressing clients in the manufacturing sector, which Sage says has witnessed tremendous growth during the past few years and is seeing resurgence as economic leaders attempt to reduce the Kingdom’s dependence on oil revenue.

Mark Van der Ven, managing director at Sage, cites research figures that estimates IT systems spending in Saudi Arabia will reach US$3.7 billion in 2008.

“As the Saudi market for technology solutions is expanding and the manufacturing sector growing remarkably, we needed a partner that can help promote our solutions and support our presence in Saudi Arabia, which has a long-standing commitment to this vital market,” explained Van der Ven.

According to Sage, it is Conti-tech’s extensive experience in the Saudi Eastern province and specific knowledge of manufacturing information systems that sees it well placed to make the most of the non-oil manufacturing sector, which has seen an average annual growth rate of roughly 6% over the last 30 years.

“With the expansion and present boom happening in KSA, especially in the manufacturing sector, we have noticed a growing demand for ERP solutions,” asserted Prem Prakash, Conti-tech’s general manager.

“Most of the solutions that exist in the market are not customised for the manufacturing industry whilst the Sage ERP X3 has an edge over them as a solution that is 100% targeted at this segment. We are planning to conduct a few seminars for organisations in order to raise the awareness of this solution and what it can offer,” concluded Prem.

Analysts Madar Research upholds Sage and Conti-tech’s confidence in the future of the ERP Software market in the region. It has produced figures that indicate that the GCC ERP market will hit a value of US$300m by the end of 2009 and experience a compound annual growth rate of 14%, thanks largely to rising demand from regional enterprise and SMB sectors.

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