Easy money

With people in various developing countries now using their mobile phones to access money and make transfers and payments, mobile operators are waking up to the untapped potential of a service that has the potential to revive ARPUs, reduce churn, and help people with limited access to financial services. Gavin Krugel, a director at the GSMA, tells CommsMEA about the organisation's efforts to promote mobile money transfer and the benefits for operators.

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