Buyers wary as result of recall saga

Around one in six notebook buyers will be looking elsewhere to source their hardware

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By  Published  December 23, 2006

Around one in six notebook buyers will be looking elsewhere to source their hardware, following the infamous battery recall saga that saw almost ten million of Sony’s packs pulled from the market, due to problems with overheating, according to an IDC study. Vendors such as Dell, Apple, and Lenovo recalled millions of battery packs earlier this year following incidents where faulty batteries had caused notebooks to burst into flames. The research firm found that 15% of around 500 corporate IT decision makers and 200 consumer PC buyers surveyed in a recent poll said they would alter their buying because of the recalls, while 85% said the battery recalls would not impact future purchasing decisions. IDC said the wave of battery recalls had not yet caused enough frustration to turn customers off from the notebook market, but enough concern had been generating to potentially change customer buying preferences. “The silver lining is that most of the customers we surveyed aren’t foregoing notebook purchases,” explained Richard Shim, senior research analyst with IDC’s personal computing programme.

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