HP Middle East loses PSG boss

The boss of HP Middle East’s Personal Systems Group (PSG), Serdar Urcar, is stepping down from his position to return to the company’s Turkish operation as managing director.

  • E-Mail
By  Andrew Seymour Published  July 27, 2008

The boss of HP Middle East’s Personal Systems Group (PSG), Serdar Urcar, is stepping down from his position to return to the company’s Turkish operation as managing director.

Urcar joined HP’s Dubai office as a replacement for Anil Gandhi last May having led the vendor’s Turkish PSG business to the top market share spot.

HP confirmed his switch in a statement to Channel Middle East: “Serdar Urcar has been appointed as managing director and Technology Solutions Group lead for HP Turkey effective September 1st 2008. Serdar will be succeeding Sahin Tulga who is leaving HP for personal reasons. Serdar will report directly to Ken Willett, vice president and managing director, HP Middle East, Mediterranean and Africa.”

The statement added: “Serdar has been PSG general manager since May 2007 and with HP since 1997 and the appointment is a reflection of his strong contribution during his tenure as PSG general manager.”

Urcar’s year in the Middle East has seen him oversee the performance of HP’s PC business in 11 countries and reinforce its position as the regional market leader. He also presided over the closure of HP’s local assembly plant in Saudi Arabia to make way for a new delivery model.

HP has not yet indicated when a replacement for Urcar will be announced.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code